Since 2005, China’s dietary supplement industry has represented an upswing trend with the market demand increasing continuously. In 2013, the market size of China’s dietary supplement industry reached CNY 186.9 billion, up by 18% over last year. And it is estimated that the market size will amount to CNY 214.9 billion, up by 15% over last year, which drops slightly due to the influence of the general environment.

In the aspect of enterprise size, China’s dietary supplement enterprises mainly are within CNY 50 million to CNY 500 million. Therefore large-sized enterprises are few and enterprises with economies of scale are also few.

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In Jun. 2014, the Food Safety Law of the People’s Republic of China (Revised Draft) was published. Now this law is soliciting public opinion, and the final draft has not been decided. But what is predicable is that China’s dietary supplement market will become more open for foreign investors in future.

In-depth Research and Forecast of China’s Dietary Supplement (Health Food) Industry, 2014-2018 mainly provided analyses about the following aspects: Policy environment, current status, main regions (Taiwan is newly added), export & import market, investment opportunities and risks, etc. of China’s dietary supplement industry. This report also focused on the analysis of nine key enterprises in this field. Moreover, it also made thorough analyses and illustrations about the main problems and affecting factors existing in the development of China’s dietary supplement industry, as well as characteristics of Chinese consumer demand.

1. Overview of China’s Dietary Supplement Industry
1.1 Basic Definition of Dietary Supplement Products
1.1.1 Definition
1.1.2 Classification
1.1.3 Differences with Other Food Products
1.1.4 Differences with Medicines
1.1.5 Consumption Value
1.2 Development History
1.3 Market Characteristics

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2. Analysis on Development Environment of China’s Dietary Supplement Industry
2.1 Economic Environment
2.2 Social Environment
2.3 Policy Environment
2.3.1 Major Laws and Regulations
2.3.2 Political Supervision Becomes Stricter
2.3.3 Explanation of 12th Five Year Planning
2.3.4 Analysis of Policy Trend from 2012
2.3.5 Fighting “Four Violations” in Dietary Supplement Industry
2.3.6 State Council issued Some Opinions on Promoting the Development of Heath Service Industry
2.3.7 State Council printed the Outline of the Program for Food and Nutrition Development in China (2014-2020)
2.3.8 Combine Approval and Registration of Dietary Supplement Products
2.3.9 Further Regulation of Custom Code for Plant Extracts

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