According to the NCC (National Communications Commission) and Google, the smartphone penetration rate had reached around 80% in Taiwan last year, with more and more users sticking to their mobile devices. This phenomenon has driven the need for mobile applications (apps), mobile payment services, and mobile shopping. To help vendors catch up with this trend, MIC conducted a survey in the fourth quarter of 2015, diving into app developers and consumer behaviors of mobile payment and shopping in Taiwan. This report summarizes the 10 most important facts that encapsulate the current development of Taiwan’s app economy.

List of Topics
This report summarizes the 10 most important facts that encapsulate the current development of Taiwan’s app economy.

List of Companies
Amazon
Stack Overflow
Vision Mobil

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Table of Contents
1. App Developers Earn Above-Average Salaries1
2. Percentage of Female Developers Above Global Average1
3. Mismatch between Apps Developers Working On and Apps Making Money1
4. Most Developers are Self-taught Coders2

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5. Smartphone Users on Average Download 16 Apps3
6. Social, Game Apps Most Frequently Used3
7. Mobile Payment Market Looks Rosy; Millennials the Major Users4
8. Mobile Payment Companies Come From Various Industries4
9. Mobile Shoppers Reach 63.3% with High Satisfaction5
10. Mobile Shoppers Use Their Devices Most Frequently in the Home6
Appendix7

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